How Companies are Hacked via Basic CMS Vulnerabilities
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How Companies are Hacked via Basic CMS Vulnerabilities

If you run a business in the modern world, then you have to have some sort of digital presence, and that probably means a website. And if you run a website, then you know that running a website can get to be a bit of a headache. Even if you let your tech guys handle...

Posted by March 29, 2018May 21, 2018
Understanding and Using Heat Maps
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Understanding and Using Heat Maps

Analytics are great, you can’t run a business in the 21st Century without them, but… numbers feel so abstract. There’s a lot of processing involved, a lot of mental labor. Maybe you can figure it out if you take some time and crunch them in your head, but it can still feel like a bit...

Posted by March 27, 2018May 4, 2018
Understanding Competitor’s Online Presence
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Understanding Competitor’s Online Presence

Your competitors are keeping an eye on you, and you need to be keeping an eye on them. Maybe it’s another story if you’re an inventor. If you own the patent to a new kind of soda can, then you’ve pretty much got your market on lock. Most of us are not selling an exclusive...

Posted by March 22, 2018May 4, 2018
The Importance of Online Reviews
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The Importance of Online Reviews

Some people think that online reviews don’t really affect their industry or their product. Those people are wrong. There are products that people will continue to support even if the reviews are negative. If critics don’t like a superhero movie, it’s still going to break box office records. But this doesn’t mean that reviews do not...

Posted by March 20, 2018May 3, 2018
How Website Analytics Can Grow your Business
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How Website Analytics Can Grow your Business

This is probably an analogy that you’ve heard before, but you know what? It’s a pretty good analogy: Analytics is a roadmap. If you’re a little too young to know what a roadmap is, it’s kinda like GPS except it’s printed on paper, and you have to use signs and landmarks to figure out exactly...

Posted by March 15, 2018May 3, 2018
The Importance of AVS And CVV for Chargebacks
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The Importance of AVS And CVV for Chargebacks

You should be willing to do anything within your legal power to avoid getting a chargeback. And anything to avoid having to issue a refund, except getting a chargeback. Unfortunately, many retailers wind up having to deal with a high chargeback rate because they’re so eager to avoid refunds. Refunds are a last line of defense,...

Posted by March 13, 2018April 30, 2018
Whats The Difference Between Chargebacks and Refunds?
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Whats The Difference Between Chargebacks and Refunds?

People sometimes use the word “chargeback” and “refund” interchangeably, saying one when they mean the other. To the customer, to the layman, to the outsider, there may not seem to be much difference between the two. In both instances, the buyer gets their money back, right? So when a customer is unhappy with their purchase,...

Posted by March 8, 2018May 3, 2018
6 Steps To Handle Chargebacks
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6 Steps To Handle Chargebacks

No matter how smooth your business operates, sooner or later you’re going to get hit with a chargeback. Maybe someone will be trying to commit friendly fraud, maybe the post office will damage a shipment you send out to a customer, maybe someone will just file for a chargeback because refunds can take too long....

Posted by March 6, 2018April 26, 2018
CashPro Online: What You Should Know
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CashPro Online: What You Should Know

As business owners, we’re always looking for the faster solutions. Here in the Twenty First Century, the economy moves lightning-quick. No matter what industry you’re in, you’ve got to be able to think on your feet, you’ve got to be able to plan fast and move fast. Long gone are the days when you would...

Posted by March 1, 2018April 3, 2018
Bluevine: Everything You Need To Know
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Bluevine: Everything You Need To Know

If you’re looking for a way to start your own business, you’ve got a few options: Banks, rich dads, and Kickstarter. That’s really just about it. Yeah, sure, there are “alternative investment” markets, people who have a little money to burn and are willing to invest it into a tech studio or an inventor’s studio...

Posted by February 27, 2018March 30, 2018