Growing Your Business Through Payment Analytics
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Growing Your Business Through Payment Analytics

Payment analytics has infiltrated almost every industry to from tech to healthcare to education. Almost everything we do leaves a digital footprint which contributes to a huge amount of data ready for analyzing. Once insights are taken from the data, they are used in making very important business decisions. Businesses are learning more and more about...

Posted by March 13, 2019March 13, 2019
9 Reasons Why You Need A Heat Map
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9 Reasons Why You Need A Heat Map

How do you know if you have an efficient website design? Heat map! A heat map is a widely popular web analytics tool that will allow you to see through data to trends and understand what to do next. Heat maps are everywhere nowadays. Anywhere that there’s data to display, there is usually a heat...

Posted by January 9, 2019January 9, 2019
Ways To Improve Customer Experience In 2019
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Ways To Improve Customer Experience In 2019

This holiday season is an ideal time to collect intelligence about your new and existing customers so you can improve customer experience. There’s more people shopping in stores and online right now than the rest of the year. If you want to boost your customer experience, then here are some methods you should consider for 2019....

Posted by January 2, 2019January 2, 2019
How is Transactional Data Used?
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How is Transactional Data Used?

So much of what we do in commerce these days is automated. If you’re worried about robots taking your jobs, the good news is that the software is mostly just doing the boring part of the job for us. Here is everything is you need to know about transactional data. For the time being, we...

Posted by November 28, 2018November 28, 2018
Good Business Analytics And Reporting
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Good Business Analytics And Reporting

Business analytics and business reporting are your road map. You can afford to wing it on a road trip, sure. You can just see where the highway takes you, but the thing is you can get maybe fifteen, twenty, thirty miles on four dollars of gas depending on what kind of car it is that...

Posted by October 31, 2018October 30, 2018
Understanding and Using Heat Maps
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Understanding and Using Heat Maps

Analytics are great, you can’t run a business in the 21st Century without them, but… numbers feel so abstract. There’s a lot of processing involved, a lot of mental labor. Maybe you can figure it out if you take some time and crunch them in your head, but it can still feel like a bit...

Posted by March 27, 2018May 4, 2018
Understanding Competitor’s Online Presence
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Understanding Competitor’s Online Presence

Your competitors are keeping an eye on you, and you need to be keeping an eye on them. Maybe it’s another story if you’re an inventor. If you own the patent to a new kind of soda can, then you’ve pretty much got your market on lock. Most of us are not selling an exclusive...

Posted by March 22, 2018May 4, 2018
How Website Analytics Can Grow your Business
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How Website Analytics Can Grow your Business

This is probably an analogy that you’ve heard before, but you know what? It’s a pretty good analogy: Analytics is a roadmap. If you’re a little too young to know what a roadmap is, it’s kinda like GPS except it’s printed on paper, and you have to use signs and landmarks to figure out exactly...

Posted by March 15, 2018May 3, 2018
eBay Analytics: Everything You Need To Know
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eBay Analytics: Everything You Need To Know

In 2015, eBay launched their open source analytics program. The tools were initially put in place to manage personalization and fraud detection for the company itself. Now, anyone who uses eBay can use the analytics tools in order to improve their sales, get to know their customers, or just out of curiosity. There are no...

Posted by February 6, 2018March 9, 2018
Apex Analytix: What You Need To Know
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Apex Analytix: What You Need To Know

Safeguarding disbursements to the tune of more than two and a half trillion dollars each year, Apex Analytix are a leading name in the analytics game, offering a robust suite of tools and features. The question many small and medium sized business owners may have regarding the company: If they’re managing all these giant conglomerates...

Posted by January 30, 2018March 2, 2018
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